On Target Real Estate Research provides economic, market and consumer intelligence to residential real estate developers, new home builders, investors and lenders to inform decisions on:
- Investments and plans for new residential communities and housing projects
- Site optimization including amenities, housing product, pricing and absorption
- Product specifications including lots, elevations, floor plans, features and finishes
- Turning non-performing projects into successful ones.
Established in 2008, On Target uses proprietary and well-developed methodologies, its repository of consumer and market intelligence along with leading research software containing advanced intelligence and analytical features.
It has deep experience in Canada and the U.S.
On Target provides expertise in a broad range of product segments including infill development, high-rise and low-rise master-planned communities, innovative housing forms including stacked and mid-rise product.
On Target’s approaches and tools can assist clients globally.
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Mary McDonough, M. A. Econ PresidentMary has more than 20 years’ experience advising on housing markets in North America. She developed methodologies, tools and perspectives through her work at several of Canada’s leading financial institutions, in senior research roles with new home developers and in her consultancy practice. She participates in European conferences and housing tours annually and is a member of Ontario’s Building Industry Land Development Association and The Urban Land Institute.